| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004052830 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137552150 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.23072 BE ME |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Bertrand, Ina, |
| Dates |
1939- |
| TITLE STATEMENT |
|---|
| Title |
Media research methods : |
| Subtitle |
audiences, institutions, texts |
| Statement of responsibility, etc |
Ina Bertrand and Peter Hughes |
| EDITION STATEMENT |
|---|
| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Palgrave Macmillan, |
| Date |
c2018. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 385 p. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
1. Of Elephants, Definitions and Models: The Context of Media Research.- 2. Getting Started.- PART I: RESEARCH ON AUDIENCES.- 3. Researching Audiences.- 4. Gathering Data on Audiences.- 5. Audience Research Analysis and Interpretation.- PART II: RESEARCH ON INSTITUTIONS.- 6. Researching Media Institutions.- 7. Gathering Data on Institutions.- 8. Institutional Research Analysis and Interpretation.- PART III: RESEARCH ON TEXTS.- 9. Researching Texts.- 10. Gathering and Analysing Textual Data.- 11. Interpretation of Textual Data.- 12. Reaching Conclusions, Evaluating the Research, Writing the Report. |
| SUMMARY |
|---|
| Summary |
This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| Geographic |
Research |
| -- |
Methodology |
| ADDED ENTRY |
|---|
| Name |
Hughes, Peter, |
| Dates |
1949- |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
11515 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
5894 |
| ADDED ENTRY |
|---|
| -- |
11516 |