Marketing performance : (Record no. 32952)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016015986 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119278337 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 BA MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Bauer, Thomas |
| TITLE STATEMENT | |
| Title | Marketing performance : |
| Subtitle | how marketers drive profitable growth / |
| Statement of responsibility, etc | Thomas Bauer ... [et al.] |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | West Sussex : |
| Publisher | John Wiley, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xi,185 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SUMMARY | |
| Summary | Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| ADDED ENTRY | |
| Name | Freundt, Tjark |
| ADDED ENTRY | |
| Name | Gordon, Jonathan |
| ADDED ENTRY | |
| Name | Perrey, Jesko |
| ADDED ENTRY | |
| Name | Spillecke, Dennis |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 16800 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 16801 |
| ADDED ENTRY | |
| -- | 16802 |
| ADDED ENTRY | |
| -- | 12018 |
| ADDED ENTRY | |
| -- | 16803 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-02-19 | Kinokuniya | 658.8 PE MA | T0058358 | 2017-11-16 | 2017-11-16 | REGULAR | April 2018 |