Mobile advertising : (Record no. 3303)

MARC details
000 -LEADER
fixed length control field 00934cam a22003017a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080401s2008 njua b 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008295482
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470185988
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470185988
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn174131628
CATALOGING SOURCE
Original cataloging agency YDXCP
Transcribing agency YDXCP
Modifying agency BTCTA
-- BAKER
-- BWX
-- UAT
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.I58
Item number S53 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/44
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093437.0
CONTROL NUMBER
control field 20817
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Sharma, Chetan.
TITLE STATEMENT
Title Mobile advertising :
Remainder of title supercharge your brand in the exploding wireless market /
Statement of responsibility, etc. Chetan Sharma, Joe Herzog, Victor Melfi.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Extent xxvii, 404 p. :
Other physical details ill ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Herzog, Joe.
ADDED ENTRY--PERSONAL NAME
Personal name Melfi, Victor.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.144 SH MO T0033822 19.77 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 14/08/2008 AMAUS 19.77