Business marketing : (Record no. 33040)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781632406224 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.804 BU SI |
| TITLE STATEMENT | |
| Title | Business marketing : |
| Subtitle | concepts and strategies |
| Statement of responsibility, etc | Edited by Kenneth Cliffe |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Clanrye International, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | vii, 230 p. : |
| Other Details | ill. ; |
| Size | 29 cm. |
| SUMMARY | |
| Summary | Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business-to-business |
| ADDED ENTRY | |
| Name | Cliffe, Kenneth, |
| Role | Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 5615 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 15556 |
| ADDED ENTRY | |
| -- | 15958 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-01-22 | Kinokuniya | 658.804 BU SI | T0058452 | 2017-11-21 | 2017-11-21 | REGULAR |