| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789284418510 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.4791 HA ND |
| TITLE STATEMENT |
|---|
| Title |
Handbook on key performance indicators for tourism marketing evaluation |
| Statement of responsibility, etc |
World Tourism Organization, European Travel Commission |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Madrid : |
| Publisher |
World Tourism Organization, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
166 p. : |
| Other Details |
ill. ; |
| Size |
30 cm. |
| SUMMARY |
|---|
| Summary |
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and promotional activities, and how to evaluate overall marketing effectiveness within the context of business or destination impacts. This handbook aims to be a user-friendly and accessible guide that provides a methodological framework and practical guidance on how to use performance indicators. Complemented with a number of case studies and best practice examples, the handbook offers both a theoretical and practical approach to guide national and destination management organizations towards better digital marketing evaluation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Destination management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Tourism marketing |
| ADDED ENTRY |
|---|
| Name |
World Tourism Organization |
| ADDED ENTRY |
|---|
| Name |
European Travel Commission |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note |
Location Map |
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15604 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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15605 |
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15606 |
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15607 |