Successful marketing communications (Record no. 33059)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781138441125 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.802 AC SU |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Ace, Cathy |
| TITLE STATEMENT | |
| Title | Successful marketing communications |
| Statement of responsibility, etc. | Cathy Ace |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | ix, 210 p. : |
| Other Details | ill. ; |
| Size | 26 cm. |
| SUMMARY | |
| Summary | 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing communications |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| ADDED ENTRY | |
| Personal name | Charted institute of marketing |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 15588 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 15589 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| ADDED ENTRY | |
| -- | 15590 |
| Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31/10/2021 | 1 | 1 | 658.802 AC SU | T0058471 | 06/10/2021 | 21/11/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 22/01/2018 | Kinokuniya |