LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009013617 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780230577503 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
658.4063 LE GR |
MAIN ENTRY--PERSONAL NAME |
Authors |
Lester, Andrew |
TITLE STATEMENT |
Title |
Growth management : |
Subtitle |
two hats are better than one / |
Statement of responsibility, etc |
Andrew Lester |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York : |
Publisher |
Palgrave Macmillan, |
Date |
c2009. |
PHYSICAL DESCRIPTION |
Extent |
xvi, 202 p. : |
Other Details |
ill. ; |
Size |
25 cm. |
CONTENTS |
Contents |
Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography. |
SUMMARY |
Summary |
Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one? |
STUDY PROGRAM |
Program name |
EMBA902 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Business planning |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Strategic planning |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Management |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
New products |
MAIN ENTRY--PERSONAL NAME |
-- |
13291 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
681 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
318 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
140 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
4710 |