Social media ROI : (Record no. 33387)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780789747419 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 BL SO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Blanchard, Olivier |
| TITLE STATEMENT | |
| Title | Social media ROI : |
| Subtitle | managing and measuring social media efforts in your organization |
| Statement of responsibility, etc | Olivier Blanchard |
| VARYING FORM OF TITLE | |
| Title proper/short title | Social media return on investment |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Indianapolis, Ind. : |
| Publisher | Que, |
| Date | c2011. |
| PHYSICAL DESCRIPTION | |
| Extent | xvi, 292 p. : |
| Other Details | ill. ; |
| Size | 23 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| CONTENTS | |
| Contents | SOCIAL MEDIA PROGRAM DEVELOPMENT Aligning Social Media to Business Goals Planning for Performance Measurement Establishing Clarity of Vision Purpose and Execution SOCIAL MEDIA PROGRAM INTEGRATION The People Principle Copyright |
| SUMMARY | |
| Summary | Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| General | Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19306 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 12004 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-04-16 | KINOKUNIYA | 658.872 BL SO | T0058812 | 2017-12-06 | 2017-12-06 | REGULAR | may2018 |