Content code : (Record no. 33453)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780692372333 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 SC CO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Schaefer, Mark W. |
| TITLE STATEMENT | |
| Title | Content code : |
| Subtitle | six essential strategies to ignite your content, your marketing, and your business |
| Statement of responsibility, etc | Mark W. Schaefer |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Louisville, TN : |
| Publisher | Schaefer Marketing Solutions, |
| Date | 2015. |
| PHYSICAL DESCRIPTION | |
| Extent | 247 p. : |
| Other Details | ill. ; |
| Size | 21 cm. |
| CONTENTS | |
| Contents | The ignition switch -- Structure, strategy, and the content code -- Building shareability into your content -- 22 practical ways to achieve content ignition -- Building an alpha audience -- Borrowing trust -- The heroic brand -- Distribution, advertising, promotion, and SEO -- Social signals and social proof -- The mystery of authority -- The future of content and ignition. |
| SUMMARY | |
| Summary | "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code". |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web site development |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 13916 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 5148 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-01-15 | Kinokuniya | 658.872 SC CO | T0058875 | 2018-01-31 | 2017-12-10 | REGULAR |