The art of social selling : (Record no. 33456)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814433324
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.872 BE AR
MAIN ENTRY--PERSONAL NAME
Authors Belew, Shannon
TITLE STATEMENT
Title The art of social selling :
Subtitle finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks
Statement of responsibility, etc Shannon Belew
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Publisher American Management Association,
Date c2014.
PHYSICAL DESCRIPTION
Extent xvi, 267 p. :
Other Details ill. ;
Size 23 cm.
CONTENTS
Contents Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots. Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping. The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers. Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule. Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources.
SUMMARY
Summary Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Internet marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Social aspects
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Selling
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Online social networks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
MAIN ENTRY--PERSONAL NAME
-- 13920
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1603
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 12312
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6093
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5603
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 877
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-06-10 AMAUK 658.872 BE AR T0058878 2017-12-10 2017-12-10 REGULAR June2018

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