Social media analytics : (Record no. 33457)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780071824491 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 SP SO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Sponder, Marshall |
| TITLE STATEMENT | |
| Title | Social media analytics : |
| Subtitle | effective tools for building, interpreting, and using metrics |
| Statement of responsibility, etc | Marshall Sponder |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | McGraw-Hill, |
| Date | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xiv, 316 p. : |
| Other Details | ill. ; |
| Size | 23 cm. |
| CONTENTS | |
| Contents | The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics. |
| SUMMARY | |
| Summary | Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer profiling |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Online-Marketing |
| MAIN ENTRY--PERSONAL NAME | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-04-16 | Kinokuniya | 2 | 2 | 658.872 SP SO | T0058879 | 2022-01-06 | 2021-11-22 | 2017-12-10 | REGULAR | may2018 |