| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118167762 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.872 BO BT |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Bodnar, Kipp, |
| Dates |
1982- |
| TITLE STATEMENT |
|---|
| Title |
The B2B social media book : |
| Subtitle |
become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more |
| Statement of responsibility, etc |
Kipp Bodnar and Jeffrey L. Cohen |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, NJ : |
| Publisher |
Wiley, |
| Date |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 218 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SUMMARY |
|---|
| Summary |
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Social media |
| General |
Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Online social networks |
| General |
Economic aspects |
| ADDED ENTRY |
|---|
| Name |
Cohen, Jeffrey L., |
| Dates |
1965- |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://site.ebrary.com/lib/yale/Doc?id=10524025 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
13973 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
12004 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
16774 |
| ADDED ENTRY |
|---|
| -- |
13974 |