Style and statistics : (Record no. 33532)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016033159
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119270317
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8700727 BU ST
MAIN ENTRY--PERSONAL NAME
Authors Bullard, Brittany
TITLE STATEMENT
Title Style and statistics :
Subtitle the art of retail analytics /
Statement of responsibility, etc Brittany Bullard
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken :
Publisher Wiley,
Date 2017.
PHYSICAL DESCRIPTION
Extent xi, 194 p. :
Other Details ill. ;
Size 24 cm.
SERIES STATEMENT
Series statement Wiley and SAS business series
CONTENTS
Contents Machine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index.
SUMMARY
Summary "A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Retail trade
General Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Retail trade
General Statistical methods
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading BUSINESS & ECONOMICS / Industries / Retailing
MAIN ENTRY--PERSONAL NAME
-- 14415
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16667
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16918
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 12335
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-02-21 AMAUK 658.8700727 BU ST T0058974 2017-12-19 2017-12-19 REGULAR

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