Real luxury : (Record no. 33573)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781137395566 |
| ISBN | |
| International Standard Book Number | 9781137395573 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 338.47 PI RE |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Pinkhasov, Misha |
| TITLE STATEMENT | |
| Title | Real luxury : |
| Subtitle | how luxury brands can create value for the long term |
| Statement of responsibility, etc. | Misha Pinkhasov and Rachna Joshi Nair |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hampshire, England : |
| Publisher | Palgrave Macmillan, |
| Date | 2014. |
| PHYSICAL DESCRIPTION | |
| Extent | 237 p. : |
| Other Details | ill. : |
| Size | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Luxury goods industry |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Luxuries |
| General | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Brand name products |
| ADDED ENTRY | |
| Personal name | Nair, Rachna Joshi |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz">https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 14742 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14743 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14739 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9163 |
| ADDED ENTRY | |
| -- | 14744 |
| Date last seen | Total checkouts | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20/11/2023 | 1 | 338.47 PI RE | T0059033 | 24/10/2023 | 11/01/2018 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 01/02/2018 | AMAUK |