| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319511269 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.7 AD VA |
| TITLE STATEMENT |
|---|
| Title |
Advances in luxury brand management |
| Statement of responsibility, etc |
Edited by Jean-Noel Kapferer, Joachim Kernstock, Tim Oliver Brexendorf |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cham : |
| Publisher |
Palgrave Macmillan, |
| Date |
2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 256 p. : |
| Other Details |
ill., ; |
| Size |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Journal of Brand Management: Advanced Collections. |
| GENERAL NOTE |
|---|
| General note |
Conclusions and Further Research Steps. |
| SUMMARY |
|---|
| Summary |
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Luxury goods industry. |
| ADDED ENTRY |
|---|
| Name |
Kapferer, Jean Noel, |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Kernstock, Joachim, |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Brexendorf, Tim Oliver, |
| Role |
Edited by |
| SERIES UNIFORM TITLE |
|---|
| Series Uniform Title |
Journal of brand management: advanced collections. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/UOW/detail.action?docID=5051188 |
| Public note |
Access electronically |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14743 |
| ADDED ENTRY |
|---|
| -- |
17659 |
| ADDED ENTRY |
|---|
| -- |
17660 |
| ADDED ENTRY |
|---|
| -- |
17661 |
| SERIES UNIFORM TITLE |
|---|
| -- |
14758 |