| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781137330529 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.827 LU XU |
| TITLE STATEMENT |
|---|
| Title |
Luxury brands in emerging markets |
| Statement of responsibility, etc |
Edited by Glyn Atwal, Douglas Bryson |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, New York : |
| Publisher |
Palgrave Macmillan, |
| Date |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 233 p. : |
| Other Details |
ill., ; |
| Size |
24 cm. |
| SUMMARY |
|---|
| Summary |
The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Brand name products |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Luxury goods industry |
| ADDED ENTRY |
|---|
| Name |
Atwal, Glyn, |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Bryson, Douglas, |
| Role |
Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14749 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14743 |
| ADDED ENTRY |
|---|
| -- |
17278 |
| ADDED ENTRY |
|---|
| -- |
17279 |