The attention merchants : (Record no. 33586)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016010140
ISBN
International Standard Book Number 9781782394853
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.1042 WU AT
MAIN ENTRY--PERSONAL AUTHOR
Authors Wu, Tim
TITLE STATEMENT
Title The attention merchants :
Subtitle the epic scramble to get inside our heads /
Statement of responsibility, etc. Tim Wu
PHYSICAL DESCRIPTION
Extent viii, 403 p. ;
Size 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references (pages 347-385) and index.
SUMMARY
Summary "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--
SUMMARY
Summary "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Social aspects
-- History
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Psychological aspects
-- History
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General History
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Consumer behavior
General History
MAIN ENTRY--PERSONAL AUTHOR
-- 14878
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14879
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14880
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14881
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14882
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
14/01/2018 659.1042 WU AT T0059046 14/01/2018 ON ORDER   Dewey Decimal Classification   Ordered   University of Wollongong in Dubai University of Wollongong in Dubai On Order 14/01/2018 AMAUK