| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013934763 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118422144 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
006.7 NO EV |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Nodder, Chris |
| TITLE STATEMENT |
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| Title |
Evil by design : |
| Subtitle |
interaction design to lead us into temptation |
| Statement of responsibility, etc |
Chris Nodder |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Indianapolis, IN : |
| Publisher |
John Wiley & Sons, |
| Date |
2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
xv, 303 p. : |
| Other Details |
col. ill. ; |
| Size |
24 cm. |
| CONTENTS |
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| Contents |
Pride. Misplaced pride causes cognitive dissonance ; Social proof : Using messages from friends to make it personal and emotional ; Closure : The appeal of completeness and desire for order ; Manipulating pride to change beliefs -- Sloth. Desire lines : From A to B with as few barriers as possible ; Reduced options and smart defaults smooth the decision process ; Sloth : Is it worth the effort? -- Gluttony. Deserving our rewards ; Escalating commitment : foot-in-the-door, door-in-the-face ; Invoking gluttony with scarcity and loss aversion ; Self-control : Gluttony's nemesis -- Anger. Avoiding anger ; Embracing anger ; Using anger safely in your products -- Envy. Manufacturing envy through desire and aspiration ; Status envy : demonstrating achievement and importance ; Manufacturing and maintaining envy in your products -- Lust. Creating lust : Using emotion to shape behavior ; Controlling lust : Using desire to get a commitment ; Lustful behavior -- Greed. Learning from casinos : Luck, probability, and partial reinforcement schedules ; Anchoring and arbitrary coherence ; Feeling greedy? -- Evil by Design. Should you feel bad about deception? ; Should you feel bad about using the principles in this book? ; Be purposefully persuasive -- The Persuasive Patterns Game. |
| SUMMARY |
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| Summary |
Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. -- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Interactive multimedia |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Web sites |
| General |
Design |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
User interfaces (Computer systems) |
| General |
Design |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
User interfaces (Computer systems) |
| General |
Psychological aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Persuasion (Psychology) |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://ezproxy.uow.edu.au/login?url=http://ebookcentral.proquest.com/lib/uow/detail.action?docID=1207614 |
| Public note |
Access electronically via eBook Central |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr |
| Public note |
Location Map |
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