Handbook of research on international advertising / (Record no. 33837)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781783476015
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.1072 HA ND
TITLE STATEMENT
Title Handbook of research on international advertising /
Statement of responsibility, etc edited by Shintaro Okazaki
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Cheltenham :
Publisher Edward Elgar,
Date 2014.
PHYSICAL DESCRIPTION
Extent xxiii, 543 p. :
Other Details ill. ;
Size 24 cm.
CONTENTS
Contents Contents:ForewordPrefacePART I: LEADING THOUGHTS1. Best Practices for Cross-Cultural Advertising Research: Are the Rules Being Followed?Charles R. Taylor and C. Luke Bowen2. Understanding the Role of Culture in AdvertisingWei-Na Lee and Jinnie Jinyoung Yoo3. Adoption of Global Consumer Culture: The Road to Global BrandsAysegul OEzsomerPART II: CULTURE4. Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven ApproachNarda R. Quigley, Mary Sully de Luque and Robert J. House5. Typologies of Cultural Dimensions and their Applicability to International AdvertisingRalf Terlutter, Sandra Diehl and Barbara Mueller6. Culture and the Mind: Implications for Art, Design and AdvertisementTakahiko Masuda, Huaitang Wang, Kenichi Ito and Sawa SenzakiPART III: RETROSPECTIVE7. Advertising and Consumer Culture in Old Shanghai Russell Belk and Xin Zhao8. Unearthing Insights into the Changing Nature of Japanese Advertising via the Grounded Theory ApproachShintaro Okazaki and Barbara Mueller9. Twenty Years On - Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, `Estonia's Department Store'Brent McKenziePART IV: RESEARCH METHOD10. International Advertising Research: Conceptual and Methodological IssuesC. Samuel Craig and Susan P. Douglas11. Sampling in International Advertising ResearchLouisa Ha12. Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent IssuesJorg Henseler, Christian M. Ringle and Marko SarstedtPART V: THE DIGITAL INFORMATION AGE13. International Advertising Theory and Methodology in the Digital Information AgeCarolyn A. Lin 14. Online Advertising: A Cross-Cultural SynthesisYuping Liu-Thompkins15. The Role of e-WOM in International CommunicationSalvador Ruiz, Maria Sicilia, Ines Lopez and Manuela LopezPART VI: CROSS-CULTURAL COMPARISON16. A Comparative Study of Corporate Reputation between China and Developed Western CountriesYang Zhang and Manfred Schwaiger17. Probability Markers in Croatian and Belgian Advertisements and Tolerance for AmbiguityIvana Busljeta Banks and Patrick De Pelsmacker18. Social Media Usage and Responses to Social Media Advertising in Emerging and Developed EconomiesShu-Chuan Chu and Sara KamalPART VII: SOCIAL INTERACTION19. Raising the Golden Arches: Advertising's Role in the Socialization of the WorldJefferey K. Johnson and Carrie La Ferle20. Transnational Trust in Advertising MediaMartin Eisend and Silke Knoll21. The Relation between Gender and Cultural Orientation and its Implications for AdvertisingAshok K. Lalwani and Sharon ShavittPART VIII: IMC AND THE GLOBAL MARKET22. The Importance and Relevance of Integrated Marketing Communications: A Global PerspectivePhilip J. Kitchen and Marwa Tourky23. Analysis of the Relationship between Advertisers and Advertising Agencies in the Global MarketHirokazu Takada, Makoto Mizuno and Ling Bith-Hong Index
SUMMARY
Summary The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Research
ADDED ENTRY
Name Okazaki, Shintaro,
Role Edited by
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 17618
ADDED ENTRY
-- 17617
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-03-18 AMAUK 659.1072 OK HA T0059440 2018-03-08 2018-03-08 REGULAR April 2018

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