Sports marketing : (Record no. 33888)
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| ISBN | |
|---|---|
| International Standard Book Number | 9780415630474 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 796.0688 DE SP |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | DeGaris, Larry |
| TITLE STATEMENT | |
| Title | Sports marketing : |
| Subtitle | a practical approach / |
| Statement of responsibility, etc. | Larry DeGaris |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | xiv, 281 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | "Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Sports |
| General | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Sports |
| General | Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | GAMES / Gambling / Sports |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | SPORTS & RECREATION / Business Aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | SPORTS & RECREATION / Essays |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | SPORTS & RECREATION / History |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | SPORTS & RECREATION / Reference |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | TRAVEL / Special Interest / Sports |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 17886 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17887 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17888 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17889 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17890 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17891 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17892 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17893 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17894 |
| Date last seen | Full call number | Barcode | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 27/03/2018 | 796.0688 DE SP | T0059504 | 27/03/2018 | REGULAR | April 2018 | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 10/04/2018 | AMAUK |