| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781635496567 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.827 BR AN |
| TITLE STATEMENT |
|---|
| Title |
Brand mangement |
| Statement of responsibility, etc |
edited by John Dixon |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Larsen and Keller Education, |
| Date |
c2018. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 249 p. : |
| Other Details |
col. ill. ; |
| Size |
29 cm. |
| SUMMARY |
|---|
| Summary |
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Brand management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Management |
| ADDED ENTRY |
|---|
| Name |
Dixon, John, |
| Role |
Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
20122 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
140 |
| ADDED ENTRY |
|---|
| -- |
20123 |