Marketing management (Record no. 33919)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2015046886 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093239 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 KO MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kotler, Philip |
| TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler ... [et al.] |
| EDITION STATEMENT | |
| Edition | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Publisher | Pearson, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 942 p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| GENERAL NOTE | |
| General note | Revised edition of Marketing management, 2012. |
| CONTENTS | |
| Contents | Understanding marketing management -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Shaping and pricing the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people and physical evidence -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics. |
| SUMMARY | |
| Summary | The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Geographic | Europe |
| General | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| ADDED ENTRY | |
| Name | Keller, Kevin Lane, |
| Dates | 1956- |
| ADDED ENTRY | |
| Name | Brady, Mairead |
| ADDED ENTRY | |
| Name | Goodman, Malcolm |
| ADDED ENTRY | |
| Name | Hansen, Torben |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 129 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 18086 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 9180 |
| ADDED ENTRY | |
| -- | 131 |
| ADDED ENTRY | |
| -- | 132 |
| ADDED ENTRY | |
| -- | 133 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-04-24 | AMAUK | 4 | 3 | 658.8 KO MA | T0059535 | 2019-10-06 | 2019-09-16 | 2018-04-03 | REGULAR | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-04-03 | AMAUK | 1 | 658.8 KO MA | T0059536 | 2020-01-06 | 2020-01-02 | 2018-04-03 | REGULAR | May2018 |