| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783330044470 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
650 ME SO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Memon, Hazique |
| TITLE STATEMENT |
|---|
| Title |
Social media marketing of desert tourism : |
| Subtitle |
the case of United Arab Emirates |
| Statement of responsibility, etc |
Hazique Memon |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Saarbrücken : |
| Publisher |
LAP LAMBERT Academic Publishing, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
75 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| SUMMARY |
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| Summary |
Desert tourism is a topic known to few but experienced by many. Most companies that operate in the realm of this type of tourism do little to no advertising when it comes to Social Media. The new age, pushes the threshold of having a rich content online with a sense of connecting with the audience on all its social media platforms. This study does deep analysis on some of these companies’ techniques of social media marketing and its effectiveness combined with offerings, variety and type of content produced. Are these companies doing enough to grow this niche market? Are they using all the new tools available? |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social Media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Geographic |
United Arab Emirates |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Desert Tourism |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Leisure Travel |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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18166 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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877 |
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18167 |
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18168 |
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3 |
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18169 |