| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013006923 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749481971 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.83 BR QU |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Brace, Ian |
| TITLE STATEMENT |
|---|
| Title |
Questionnaire design : |
| Subtitle |
how to plan, structure and write survey material for effective market research |
| Statement of responsibility, etc |
Ian Brace |
| EDITION STATEMENT |
|---|
| Edition |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
Kogan Page Ltd., |
| Date |
c2018. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 382 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Market research in practice series |
| SUMMARY |
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| Summary |
"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing." "This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking."- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Market surveys |
| General |
Methodology |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Questionnaires |
| General |
Methodology |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
18367 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
18368 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
18369 |