Brand addiction : (Record no. 34099)

MARC details
ISBN
International Standard Book Number 9788417084035
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 687 BR AN
TITLE STATEMENT
Title Brand addiction :
Subtitle designing identity for fashion stores
Statement of responsibility, etc. Edited by Shaoqiang Wang
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Barcelona, Spain :
Publisher Flamant,
Date c2018.
PHYSICAL DESCRIPTION
Extent 240 p. :
Other Details col. ill. ;
Size 29 cm.
SUMMARY
Summary "We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements; all these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing..From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners"--Publisher's description.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Fashion merchandising
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Stores, Retail
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Logos (Symbols)
ADDED ENTRY
Personal name Wang, Shaoqiang,
Role Edited by
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 11381
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9166
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 18772
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 18773
ADDED ENTRY
-- 19175
Holdings
Date last seen Total checkouts Full call number Barcode Date last borrowed Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
31/03/2021 1 687 BR AN T0059761 02/03/2020 26/04/2018 REGULAR May2018   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 10/05/2018 AMAUS