Digital marketing analytics : (Record no. 34183)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2018932445 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789759603 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.87 HE DI |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Hemann, Chuck |
| TITLE STATEMENT | |
| Title | Digital marketing analytics : |
| Subtitle | making sense of consumer data in a digital world |
| Statement of responsibility, etc | Chuck Hemann, Ken Burbary |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Indianapolis, IN : |
| Publisher | Pearson Education, Inc., |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xix, 252 p. : |
| Other Details | ill. ; |
| Size | 23 cm. |
| SUMMARY | |
| Summary | Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Customer service |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19120 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19121 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 877 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-05-29 | ABE | 1 | 658.87 HE DI | T0059885 | 2019-02-11 | 2019-02-06 | 2018-05-14 | REGULAR | May2018 |