| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2016037268 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749478438 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.872 RY UN |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Ryan, Damian |
| TITLE STATEMENT |
|---|
| Title |
Understanding digital marketing : |
| Subtitle |
marketing strategies for engaging the digital generation |
| Statement of responsibility, etc |
Damian Ryan |
| EDITION STATEMENT |
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| Edition |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
London: |
| Publisher |
Kogan Page, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxxv, 424 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Revised edition of the author's Understanding digital marketing, |
| SUMMARY |
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| Summary |
"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Strategic planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Marketing / General |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Advertising & Promotion |
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19567 |
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877 |
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318 |
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6304 |