The essence of value : secrets of desired products : (Record no. 34255)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9783895784460 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.575 PR ES |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Pricken, Mario |
| TITLE STATEMENT | |
| Title | The essence of value : secrets of desired products : |
| Subtitle | 80 inspiring strategies for creative companies |
| Statement of responsibility, etc | Mario Pricken |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Weinheim : |
| Publisher | Publicis, |
| Date | 2014. |
| PHYSICAL DESCRIPTION | |
| Extent | 252 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| CONTENTS | |
| Contents | Creation -- Uniqueness -- Availability -- Time -- Transfer -- The staging -- The irrational -- Functionality. |
| SUMMARY | |
| Summary | For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analysis, he has identified 80 parameters that can be found, for example, in the biographies of exceptional cars, watches, luxury foods, designer furniture, artwork and services - such as the elements of uniqueness, scarcity, the effect of time or magnificently orchestrated transfers of ownership. In addition, the book provides a comprehensive catalog of questions to help us generate our own ideas for giving products that special something which transforms them into objects of desire. "The Essence of Value" is an inspiring book for progressive, creative people involved in product development, marketing, design, events and the arts as well as recommended reading for those who appreciate fine things and want to understand what makes products particularly special and valuable. The book focusses on intuition and understanding, but it also inspires and entertains, offering us an entirely new way of looking at the creation, marketing and purchase of truly desirable products. This travel guide through the world of valuable products and objects reveals, based on examples from the worlds of business, the arts and religion, and with numerous accompanying illustrations, the fundamental parameters that create value and make products "shine"; can be used as an analytical tool to quickly and easily determine the "value-DNA" of a product; provides over 300 thought-provoking questions to inspire new ideas on how to imbue products with value. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Value |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Economic theory |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19609 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 6092 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 5979 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-06-27 | AMAUK | 658.575 PR ES | T0060003 | 2018-06-11 | 2018-06-11 | REGULAR | July2018 |