| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012004018 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118027066 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.564 KL PA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Klimchuk, Marianne Rosner |
| TITLE STATEMENT |
|---|
| Title |
Packaging design : |
| Subtitle |
successful product branding from concept to shelf |
| Statement of responsibility, etc |
Marianne Rosner Klimchuk and Sandra A. Krasovec |
| EDITION STATEMENT |
|---|
| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, New Jersey : |
| Publisher |
Wiley, |
| Date |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 246 pages : |
| Other Details |
illustrations (chiefly color) ; |
| Size |
23 cm. |
| SUMMARY |
|---|
| Summary |
Now in full–color throughout, the second edition of Packaging Design offers fully up–to–date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre–production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Packaging |
| General |
Design |
| ADDED ENTRY |
|---|
| Name |
Krasovec, Sandra A. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
19610 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
19611 |
| ADDED ENTRY |
|---|
| -- |
19612 |