Brand real : (Record no. 34263)

MARC details
ISBN
International Standard Book Number 9780999336700
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.827 KA BR
MAIN ENTRY--PERSONAL AUTHOR
Authors Kalayjian, Vasken
TITLE STATEMENT
Title Brand real :
Subtitle the startup entrepreneurs' guide to effective branding and building value-based organizations
Statement of responsibility, etc. Vasken Kalayjian
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Publisher Vasken Kalayjian,
Date c2017.
PHYSICAL DESCRIPTION
Extent 421 p. :
Other Details ill. ;
Size 24 cm.
SUMMARY
Summary Brand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your customers, and ways of doing business that reflect your personal values as an entrepreneur and the values of your enterprise and its people. Brand Real gives an in-depth account of branding, which is a crucial factor in the success of any startup. Skillful branding is needed to establish your identity in the marketplace and to demonstrate the value of your products and services to your potential customers. A major part of Brand Real investigates the strategy and tactics of successful branding, explaining what works and why, based on the deep expertise of long-time experts in the field.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Entrepreneurs
ADDED ENTRY
Personal name Billout, Guy,
Role illustrated by
MAIN ENTRY--PERSONAL AUTHOR
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SUBJECT ADDED ENTRY--TOPICAL TERM
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ADDED ENTRY
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Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
11/06/2018 658.827 KA BR T0060012 11/06/2018 REGULAR July2018   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 09/07/2018 AMAUK