Advertising and branding : (Record no. 34265)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781682854556 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 659.1 AD VE |
| TITLE STATEMENT | |
| Title | Advertising and branding : |
| Subtitle | creating a global business |
| Statement of responsibility, etc | Edited by Kenneth Cliffe |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Willford Press, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | vi, 197 p. : |
| Other Details | ill. ; |
| Size | 29 cm. |
| SUMMARY | |
| Summary | Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Branding(Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Globalization |
| General | Economic Aspects |
| ADDED ENTRY | |
| Name | Cliffe, Kenneth, |
| Role | Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 669 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 20718 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2254 |
| ADDED ENTRY | |
| -- | 20719 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-07-16 | AMAUK | 1 | 659.1 AD VE | T0060014 | 2019-12-08 | 2019-12-04 | 2018-06-11 | REGULAR | July2018 |