Fusion : (Record no. 34266)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017053694 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473676985 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.827 YO FU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Yohn, Denise Lee, |
| Dates | 1967- |
| TITLE STATEMENT | |
| Title | Fusion : |
| Subtitle | how integrating brand and culture powers the world's greatest companies |
| Statement of responsibility, etc | Denise Lee Yohn |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, MA : |
| Publisher | Nicholas Brealey Publishing, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvi, 214 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| SUMMARY | |
| Summary | In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Advertising |
| General | Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Brand name products |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19637 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 20721 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19638 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9163 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-07-16 | AMAUK | 658.827 YO FU | T0060015 | 2018-06-11 | 2018-06-11 | REGULAR | July2018 |