| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017048146 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781506332512 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
659.2 LU PU |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Luttrell, Regina, |
| Dates |
1975- |
| TITLE STATEMENT |
|---|
| Title |
Public relations campaigns : |
| Subtitle |
an integrated approach |
| Statement of responsibility, etc |
Regina M. Luttrell, Luke W. Capizzo |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Thousand Oaks, California : |
| Publisher |
SAGE Publications, Inc., |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 276 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| CONTENTS |
|---|
| Contents |
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Public relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Public relations |
| General |
Management |
| ADDED ENTRY |
|---|
| Name |
Capizzo, Luke W. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
19698 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
4796 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
19699 |
| ADDED ENTRY |
|---|
| -- |
19700 |