Intercultural public relations : (Record no. 34292)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781138189218 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 659.2 NI IN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Ni, Lan |
| TITLE STATEMENT | |
| Title | Intercultural public relations : |
| Subtitle | theories for managing relationships and conflicts with strategic publics |
| Statement of responsibility, etc | Lan Ni, Qi Wang, and Bey-Ling Sha |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Routledge, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | ix, 329 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publicsRelationship management Conflict resolutionThese areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in todays global public relations environment |
| SUMMARY | |
| Summary | Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Public Relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Intercultural Communication |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Communication Theory |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Information theory |
| ADDED ENTRY | |
| Name | Wang, Qi |
| ADDED ENTRY | |
| Name | Sha, Bey-Ling |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19706 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 4796 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 721 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19707 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 18819 |
| ADDED ENTRY | |
| -- | 16390 |
| ADDED ENTRY | |
| -- | 19708 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-07-01 | AMAUK | 659.2 NI IN | T0060042 | 2018-06-12 | 2018-06-12 | REGULAR | July2018 |