UOWD Library

Designing brand identity : (Record no. 34302)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017022067
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118980828
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.827 WH DE
MAIN ENTRY--PERSONAL NAME
Authors Wheeler, Alina
TITLE STATEMENT
Title Designing brand identity :
Subtitle an essential guide for the entire branding team
Statement of responsibility, etc Alina Wheeler
EDITION STATEMENT
Edition 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Jersey :
Publisher Wiley,
Date c2018.
PHYSICAL DESCRIPTION
Extent xi, 324 p. :
Other Details col. ill. ;
Size 29 cm.
CONTENTS
Contents Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies.
SUMMARY
Summary "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Brand name products
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Trademarks
General Design
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Brand name products
MAIN ENTRY--PERSONAL NAME
-- 19738
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9163
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 30144
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 19739
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9168
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-06-27 AMAUK 658.827 WH DE T0060055 2018-06-12 2018-06-12 REGULAR June2018
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2019-06-26 AMAUK 658.827 WH DE T0062624 2019-06-19 2019-06-19 REGULAR  

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