| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781488613869 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.8 IN TR |
| TITLE STATEMENT |
|---|
| Title |
Introduction to marketing management : |
| Subtitle |
MARK804 |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MARK804 |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Introduction to marketing management |
| EDITION STATEMENT |
|---|
| Edition |
Custom ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Melbourne VIC : |
| Publisher |
Pearson Australia, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 692 p. : |
| Other Details |
maps, col. ill. ; |
| Size |
27 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Always learning. |
| GENERAL NOTE |
|---|
| General note |
At foot of title: University of Wollongong. |
| CONTENTS |
|---|
| Contents |
Brief contents: Chapter 1. Marketing : creating superior customer value -- chapter 2. Marketing : delivering and capturing value -- chapter 3. Strategic planning and marketing -- chapter 4. Marketing strategies for competitive advantage -- chapter 5. The global marketing environment -- chapter 7. Consumer behaviour -- chapter 9. Market segmentation, targeting and positioning -- chapter 10. Products and services marketing -- chapter 12. Pricing for value -- chapter 13. Marketing channels and logistics networks -- chapter 15. Communicating customer value : advertising and public relations -- appendix 1. Marketing plan -- appendix 2. Marketing by the numbers -- Answers to self-check questions -- Glossary |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising |
| General |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Management |
| Geographic |
New Zealand |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Management. |
| Geographic |
Australia |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Kotler, Philip. |
| ADDED ENTRY |
|---|
| Name |
Burton, Suzan |
| ADDED ENTRY |
|---|
| Name |
Deans, Kenneth R. |
| ADDED ENTRY |
|---|
| Name |
Brown, Linden |
| ADDED ENTRY |
|---|
| Name |
Armstrong, Gary |
| SERIES UNIFORM TITLE |
|---|
| Series Uniform Title |
Always learning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
669 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
19812 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
19813 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
19814 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
16009 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
3 |
| ADDED ENTRY |
|---|
| -- |
129 |
| ADDED ENTRY |
|---|
| -- |
19815 |
| ADDED ENTRY |
|---|
| -- |
19816 |
| ADDED ENTRY |
|---|
| -- |
19817 |
| ADDED ENTRY |
|---|
| -- |
19818 |
| SERIES UNIFORM TITLE |
|---|
| -- |
3634 |