Business strategies for magazine publishing : (Record no. 34344)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781138205765 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 070.9 HO BU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Hogarth, Mary |
| TITLE STATEMENT | |
| Title | Business strategies for magazine publishing : |
| Subtitle | how to survive in the digital age |
| Statement of responsibility, etc | Mary Hogarth |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xv, 176 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| CONTENTS | |
| Contents | The value of market research -- Audience engagement -- A successful business model -- Market sectors that pay and those that don't -- See your readers as stakeholders -- The 360-degree approach to content -- Monetizing online content / Steve Hill -- An insight into advertising -- A sustainable future? |
| SUMMARY | |
| Summary | Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Periodicals |
| General | Publishing |
| -- | Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Electronic journals |
| General | Publishing |
| -- | Economic aspects |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19845 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19846 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19847 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-06-28 | AMAUK | 070.9 HO BU | T0060101 | 2018-06-19 | 2018-06-19 | REGULAR | June2018 |