Marketing management : (Record no. 34469)

MARC details
ISBN
International Standard Book Number 9781682854686
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.802 MA RK
TITLE STATEMENT
Title Marketing management :
Subtitle a decision-making approach
Statement of responsibility, etc. Edited by Benedict Hunt
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Publisher WILLFORD PRESS,
Date 2018.
PHYSICAL DESCRIPTION
Extent vi, 215 p. :
Other Details ill. ;
Size 30 cm.
SUMMARY
Summary Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Decision making
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Management
ADDED ENTRY
Personal name Hunt, Benedict,
Role Edited by
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 140
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 21083
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2
ADDED ENTRY
-- 21084
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
19/07/2018 658.802 MA RK T0060287 19/07/2018 REGULAR sept2018   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 09/08/2018 AMAUK