Essentials of Marketing (Record no. 34473)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780538478342 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 LA ES |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Lamb, Charles W |
| TITLE STATEMENT | |
| Title | Essentials of Marketing |
| Statement of responsibility, etc | Charles W Lamb, Joseph F Hair, Carl D McDaniel |
| EDITION STATEMENT | |
| Edition | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mason, USA : |
| Publisher | South-Western Cengage Learning, |
| Date | c2012.0 |
| PHYSICAL DESCRIPTION | |
| Extent | xxiii, 648 p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| GENERAL NOTE | |
| General note | Other Titles: Marketing |
| CONTENTS | |
| Contents | The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product and distribution decisions -- Product concepts -- Developing and managing products -- Marketing channels and supply chain management -- Retailing -- Promotion and pricing decisions -- Marketing communications and advertising -- Public relations, sales promotion, and personal selling -- Pricing concepts. |
| SUMMARY | |
| Summary | Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experience |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| ADDED ENTRY | |
| Name | Hair, Joseph F |
| ADDED ENTRY | |
| Name | McDaniel, Carl D |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 20685 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 20686 |
| ADDED ENTRY | |
| -- | 2275 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-07-22 | AMAUK | 658.8 LA ES | T0060293 | 2018-07-22 | 2018-07-22 | REGULAR |