| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1119398332 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119398339 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.84 KO GL |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Kotabe, Masaaki |
| TITLE STATEMENT |
|---|
| Title |
Global marketing management |
| Statement of responsibility, etc |
Masaaki Kotabe, Kristiaan Helsen |
| EDITION STATEMENT |
|---|
| Edition |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, N.J. : |
| Publisher |
John Wiley & Sons, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 673 p. : |
| Other Details |
ill. + maps ; |
| Size |
28 cm. |
| GENERAL NOTE |
|---|
| General note |
"International student version." |
| GENERAL NOTE |
|---|
| General note |
Instructions to access the software in pocket attached to inside of front cover. |
| SUMMARY |
|---|
| Summary |
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5 th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. |
| STUDY PROGRAM |
|---|
| Program name |
MGMT389 TBS984 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Export marketing |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
International business enterprises |
| General |
Management |
| ADDED ENTRY |
|---|
| Name |
Helsen, Kristiaan |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
21065 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
21066 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
722 |
| ADDED ENTRY |
|---|
| -- |
21067 |