| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2018937519 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783319717210 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
382.6091724 CO MP |
| TITLE STATEMENT |
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| Title |
Competitiveness in emerging markets : |
| Subtitle |
market dynamics in the age of disruptive technologies / |
| Statement of responsibility, etc |
Edited by Datis Khajeheian, Mike Friedrichsen, Wilfred Modinger |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Cham, Switzerland : |
| Publisher |
Springer, |
| Date |
2018. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 603 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SERIES STATEMENT |
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| Series statement |
Contributions to management science |
| CONTENTS |
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| Contents |
Intro; Foreword; Scientific Advisory Board and Reviewers; Contents; Contributors; List of Abbreviations; Part I: Editorial; An Introduction to Competitiveness in Fast Changing Business Environment; 1 Competitiveness; 2 Emerging Markets; 3 Target Readership of This Book; 4 Organization of This Book; 5 Acknowledgements; References; Digital Transformation and the Effects on the Management of Media Firms; 1 Introduction; 2 Digital Transformation; 3 Digital Transformation as a Key to the Success; 3.1 Industries in the Digital Change; 3.2 The Success of Firms Like Google and Amazon 3.3 Challenges and Measures for the Coping4 Digital Trust; 5 Digital Workplace: Digital Workforce: Work in the Digitized Firm; 6 Business Models of ``Internet Platforms ́́in the Digital Economy; 6.1 Example Media Industry: Streaming Services Conquer the Market; 6.2 Business Model at the Example Spotify; 6.3 Potential; 7 Result; Literature; Part II: Broadcasting; The Implications of Programmatic Advertising on the Business Model of TV Broadcasters; 1 Introduction; 2 Programmatic TV Technology and Business Model Change; 2.1 The Development of Programmatic 2.2 Business Model as a Unit of Analysis3 Context and Methodology; 3.1 Methodology; 4 Commented Results; 4.1 Implications from the Content Analysis; 4.1.1 Customer Segments; 4.1.2 Value Proposition; 4.1.3 Customer Relationship; 4.1.4 Channels; 4.1.5 Revenue Streams; 4.1.6 Key Resources and Key Activities; 4.1.7 Key Partnerships; 4.1.8 Cost Structure; 4.1.9 The Business Model Overall; 4.2 Implications from the Expert Panel; 5 Discussion; References; `Datafying ́Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem 1 Introduction: Television in a State of Flux2 How Will Big Data Impact the TV Industry?; 3 Competing in a Big Data Driven Broadcast Ecosystem; 3.1 Big Data as Audience Analytics Tool; 3.2 Big Data as Audience Engagement Strategy; 3.3 Big Data as Business Model Innovation; 4 Conclusion: Impacts on Competition are Unresolved; References; Part III: Small Media Firms; War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Comm...; 1 Introduction; 2 Theoretical Model; 3 About ``PSX Extreme;́́ 4 Methodology 4.1 Customers Observation4.2 Survey; 4.3 Interview; 5 Data Analysis; 5.1 Customers Observation; 5.2 Survey; 5.3 Interviews; 5.3.1 Interview with Agnes Szostak; 5.3.2 Interview with Martin Gajzler; 6 Conclusion; References; Media Innovations in Digital Music Distribution: The Case of Beeptunes.com; 1 Introduction; 2 Literature Review; 2.1 Media Innovation; 2.2 Efficient Media Markets Theory; 2.3 Understanding of the Music Business; 2.3.1 Music Industry as a Creative Industry; 2.3.2 Music as a Service; 2.3.3 Music Industry as a Copyright Industry; 2.3.4 Music Distribution Typology |
| SUMMARY |
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| Summary |
"This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies."-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Competition |
| General |
Developing countries |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Industries / General |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Competition |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Developing countries |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Business and Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Emerging Markets/Globalization |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Innovation/Technology Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Entrepreneurship |
| ADDED ENTRY |
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| Name |
Khajeheian, Datis, |
| Role |
Edited by |
| ADDED ENTRY |
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| Name |
Friedrichsen, Mike, |
| Role |
Edited by |
| ADDED ENTRY |
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| Name |
Modinger, Wilfred, |
| Role |
Edited by |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j |
| Public note |
Location Map |
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