| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319892900 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
380 HE EN |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Hennig-Thurau, Thorsten, |
| Dates |
1967- |
| TITLE STATEMENT |
|---|
| Title |
Entertainment science : |
| Subtitle |
data analytics and practical theory for movies, games, books, and music / |
| Statement of responsibility, etc |
Thorsten Hennig-Thurau, Mark B. Houston |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cham, Switzerland : |
| Publisher |
Springer, |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 865 p. : |
| Other Details |
ill. (some col.) ; |
| Size |
25 cm. |
| SUMMARY |
|---|
| Summary |
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Performing arts |
| General |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Amusements |
| General |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| General |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Houston, Mark B. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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21441 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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2 |
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21442 |
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21443 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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2105 |
| ADDED ENTRY |
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21444 |