| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015473309 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781544327860 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781483358666 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
808.06665 CA BU |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Canavor, Natalie, |
| Dates |
1942- |
| TITLE STATEMENT |
|---|
| Title |
Business writing today : |
| Subtitle |
a practical guide / |
| Statement of responsibility, etc |
Natalie Canavor |
| EDITION STATEMENT |
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| Edition |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Los Angeles : |
| Publisher |
SAGE PUBLICATIONS INC, |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxv, 340 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| CONTENTS |
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| Contents |
Pt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : r�esum�es, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips. |
| SUMMARY |
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| Summary |
The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Business writing |
| SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
03264921 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
22136 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11941 |