Social media marketing : (Record no. 34751)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017955496 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473982345 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473982338 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 DA SO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Dahl, Stephan |
| TITLE STATEMENT | |
| Title | Social media marketing : |
| Subtitle | theories & applications |
| Statement of responsibility, etc | Stephan Dahl |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, California : |
| Publisher | SAGE PUBLICATIONS, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xi, 277 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SUMMARY | |
| Summary | The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing while taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy, and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Online-Marketing |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 22167 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1606 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-02-20 | MERIC | 658.872 DA SO | T0060808 | 2018-10-31 | 2018-10-31 | REGULAR | Feb2019 |