| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2018006404 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781506387109 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.231 FR SO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Freberg, Karen June |
| TITLE STATEMENT |
|---|
| Title |
Social media for strategic communication : |
| Subtitle |
creative strategies and research-based applications |
| Statement of responsibility, etc |
Karen Freberg |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Thousand Oaks, California : |
| Publisher |
SAGE Publications, Inc., |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 313 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| SUMMARY |
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| Summary |
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Communication |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet in publicity |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Persuasion (Psychology) |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note |
Location Map |
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23056 |
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877 |
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3324 |
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23057 |
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11863 |