The fundamentals of fashion management / (Record no. 35088)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781474271219 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 338.47687 DI FU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Dillon, Susan |
| TITLE STATEMENT | |
| Title | The fundamentals of fashion management / |
| Statement of responsibility, etc | Susan Dillon |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; New York : |
| Publisher | Bloomsbury Visual Arts, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | vii, 192 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | The business of fashion -- Fashion forecasting prediction -- Getting a product to market -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management. |
| SUMMARY | |
| Summary | The Fundamentals of Fashion Management provides a concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the process of value creation within fashion organisations. The author discusses a wide range of contemporary examples and innovative insights into the evolving nature of the fashion system. -- Matteo Montecchi, Senior Lecturer in Fashion Marketing and Management, London College of Fashion, UK This book is unique as it is the only book that covers the whole of the fashion management industry and [because of] its contemporary approach. This is a very informative book on the principles of Fashion Management, how the industry works, the roles within the industry and what the expectations of this fast and exciting industry are all about. If you want to know exactly what Fashion Management is, this is the book for you. -- Katherine Boxall, Course leader for Fashion Management and Marketing, University of the Creative Arts, UK I definitely would adopt this text going forward. Dillon has a very professional and business-like approach. Very good text for entry level fashion course. Excellent overview of the fashion merchandising field. -- Southward, University of Arkansas, US The book is well organized and easy to navigate... A very good supplement to a Fashion Management course, and a quick and easy read. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Clothing trade |
| General | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Fashion merchandising |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Fashion merchandising |
| General | Study and teaching |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Fashion design |
| General | Study and teaching |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Advertising |
| General | Fashion |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 23263 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 23264 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 11381 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-11-22 | AMAUK | 338.47687 DI FU | T0061227 | 2018-11-15 | 2018-11-15 | REGULAR | Nov2018 |