Design management : (Record no. 35090)

MARC details
ISBN
International Standard Book Number 9781138648067
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 745.20688 LA DE
MAIN ENTRY--PERSONAL AUTHOR
Authors Lalaounis, Sotiris T.
TITLE STATEMENT
Title Design management :
Subtitle organisation and marketing perspectives
Statement of responsibility, etc. Sotiris T. Lalaounis
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Publisher Routledge,
Date c2018.
PHYSICAL DESCRIPTION
Extent xviii, 254 p. :
Other Details ill. ;
Size 26 cm.
GENERAL NOTE
General note Recommended reading.
SUMMARY
Summary Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.<br/><br/>This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.<br/><br/>With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Economy
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social welfare
MAIN ENTRY--PERSONAL AUTHOR
-- 23273
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 23947
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 23948
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
15/11/2018 745.20688 LA DE T0061229 15/11/2018 REGULAR Jan2019   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 04/12/2018 AMAUK