Media and communication research methods (Record no. 35586)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018040418
ISBN
International Standard Book Number 9781544332680
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 302.230721 BE ME
MAIN ENTRY--PERSONAL AUTHOR
Authors Berger, Arthur Asa
TITLE STATEMENT
Title Media and communication research methods
Statement of responsibility, etc. Arthur Asa Berger
VARYING FORM OF TITLE
Title proper/short title Media and communication research methods : an introduction to qualitative and quantitative approaches.
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Los Angeles :
Publisher SAGE,
Date c2020.
PHYSICAL DESCRIPTION
Extent xix, 463 p. :
Other Details ill. ;
Size 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Mass media
General Research
-- Methodology
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication
General Research
-- Methodology
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii">https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 25959
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5413
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 17582
Holdings
Date last seen Total checkouts Full call number Barcode Date last borrowed Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
27/05/2020 1 302.230721 BE ME T0061918 28/01/2020 25/02/2019 REGULAR March2019   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/02/2019 AMAUK