New methods of market research and analysis / (Record no. 35651)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017941907 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789901054 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1786432684 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83 ER NE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Erickson, G. Scott |
| TITLE STATEMENT | |
| Title | New methods of market research and analysis / |
| Statement of responsibility, etc | G. Scott Erickson |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cheltenham, UK ; Northampton, MA : |
| Publisher | Edward Elgar Publishing, |
| Date | 2019. |
| PHYSICAL DESCRIPTION | |
| Extent | xi, 198 p. : |
| Other Details | col. ill. ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | Big data and marketing analytics -- Exploratory research design -- Descriptive research design -- Casual research design -- Other topics in research and analytics -- Analytics 1: big data -- Analytics 2: marketing analytics |
| SUMMARY | |
| Summary | New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 26233 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 123 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-04-22 | ABE | 658.83 ER NE | T0062010 | 2019-03-11 | 2019-03-11 | REGULAR | May2019 |