| 000 -LEADER |
|---|
| fixed length control field |
01016cam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060929s2008 mauab b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006032470 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073529850 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073529851 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm71812831 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
BTCTA |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.P468 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/342 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093459.0 |
| CONTROL NUMBER |
|---|
| control field |
21086 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| TITLE STATEMENT |
|---|
| Title |
Consumer behavior and marketing strategy / |
| Statement of responsibility, etc |
J. Paul Peter, Jerry C. Olson. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior & marketing strategy |
| EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 555 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Cover title: Consumer behavior & marketing strategy. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 499-528) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C., |
| Fuller form of name |
(Jerry Corrie), |
| Dates associated with a name |
1944- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |